If 2024 felt like a desperate scramble for you, you’re not alone.
Following an industry-wide panic towards increasing lead generation or “partner-sourced leads,” some partner programs pivoted away from the things we’ve always wanted from partners: acting as trusted advisors to customers, influencing decisions and providing services to make customers successful with the technology.
Before you're too deep in 2025, make sure your partner program isn't reactionary and you're focused on long-term growth and on track to get what you need from your partners.
Watch as Diane Krakora, PartnerPath CEO, reviews five key data points from our recent partner program benchmark research and talk about how those insights are, or are not, healthy for your 2025 partner program evolutions.
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Host Diane Krakora, CEO at PartnerPath |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs