WHY, WHEN AND HOW TO LEVERAGE DISTRIBUTION

Do you have questions about distribution? Of course, we all do. We go to the source and talk about the role of distributors in the partner ecosystem.

Watch our 30-minute discussion with Lisa Wight, Head, Global VP of Partner Programs, Success and WW Distribution at Ericcson (acquired CradlePoint). Lisa has extensive experience with global partners and distribution including 10 years at VMware.

Our talk includes topics such as:

• When should you consider using a distributor?
• What is the value of distribution in a SaaS or cloud focused economy?
• What is the difference between a distributor and an aggregator?
• What should you expect (and not expect) from a distribution partner?
• How do you manage program benefits like discounts, rebates, training and support through distribution partners?

	Guest Lisa Wight, Head, Global VP of Partner Programs, Success and WW Distribution at Ericsson
	Host Diane Krakora, CEO & Principal at PartnerPath