---
title: "Tech Channel Video Cast: What's the deal with business planning?"
description: Charlene O'Hanlon and Diane Krakora talk about something that comes up a lot near year-end, business planning. Why should vendors do business planning?
---

[PartnerPath Channel Blog ](https://www.partner-path.com/blog)

# [Tech Channel Video Cast: What's the deal with business planning?](https://www.partner-path.com/blog/tech-channel-video-cast-whats-the-deal-with-business-planning)

 Written by [Amanda Hawkins](https://www.partner-path.com/blog/author/amanda-hawkins) | December 9, 2016 at 4:37 PM

This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, talk about something that comes up a lot near year-end, business planning. Why should you do business planning? What should it look like and how can you make the process easier? Charlene talks about why it should be personalized to each partner and Diane brings up the fact that many partners don't want to do it. 

##### Take a listen a listen then share your thoughts. Are you doing business planning with your partners?

| <https://www.linkedin.com/in/charleneohanlon> | <https://www.partner-path.com/about/team/diane/> |
| --- | --- |
| **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath**  |

[View full post](https://www.partner-path.com/blog/tech-channel-video-cast-whats-the-deal-with-business-planning)

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