Last week Diane and Charlene talked about how the PAM (sometimes called a Channel Account Manager or CAM) is sometimes thought of as the worst job in the channel. But that's selling it too short. This role is a critical lifeline to partners and no longer should be treated as an entry-level job with reactionary job duties. Many repeatable channel tasks are now automated and the PAM is morphing into a relationship manager. Listen as Diane and Charlene discuss this changing role and how you should hire and measure for a great PAM.
Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |
Do you have great PAMs? Is he/she focused on partner relationships and growth or just turning the wheel on account management. Let us know! We'd love to read your comments below.