Tech Channel Video Cast: Challenges of MDF & Awareness Marketing

Help partners fill the pipeline.

This week, host Diane Krakora, CEO of PartnerPath and recurring guest Peter Thomas, CEO of Averetek, further discuss the importance of top of funnel (TOFU) marketing. Some vendors are hesitant to give partners MDF funds for this type of awareness building. Why is that? And how can these concerns be addressed?

Diane talks about how vendors need to give partners MDF to spend on content that doesn't pitch specific products, but instead creates awareness and education. Peter adds great tips on how to address this with your executive team and subsequently measure the results. Watch their chat and let us know what you think.