Tech Channel Video Cast: Can LinkedIn Partners Fit in the Microsoft Ecosystem?

What are the 4 steps to help ensure a successful merge of partners?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a deeper dive into the recent acquisition of LinkedIn by Microsoft. In advance of next week's Microsoft Worldwide Partner Conference, they discuss how the very different channel partners of Microsoft and LinkedIn could potentially form an integrated ecosystem.

As they mentioned in another recent Tech Channel Video Cast, you can buy a technology but you cannot buy a channel. Microsoft needs to be very careful of how they bring in LinkedIn partners and ultimately win them over all over again. Be sure to listen as Diane recounts four critical steps in a successful merge of partners then check back in coming weeks as we take a look at any announcements to come out of the partner conference.

Do you think Microsoft will incorporate the LinkedIn channel successfully? What will you be watching for? Let us know in the comments below.