---
title: "Tech Channel Video Cast: Digital Marketing Important for Partners"
description: Charlene O'Hanlon and Amanda Hawkins talk about the importance of digital marketing for partners. How can partners get started?
---

[PartnerPath Channel Blog ](https://www.partner-path.com/blog)

# [Tech Channel Video Cast: Digital Marketing Important for Partners](https://www.partner-path.com/blog/2016/01/tech-channel-video-cast-digital-marketing-important-for-partners/)

 Written by [Amanda Hawkins](https://www.partner-path.com/blog/author/amanda-hawkins) | January 15, 2016 at 8:23 AM

We have a special guest this week! Listen to hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Amanda Hawkins](https://www.linkedin.com/in/amandahawkinsdesignmarketing), Marketing Director at PartnerPath, talk about the importance of digital marketing for partners. How can partners get started? To what extent should vendors help? Why should marketing start with a value proposition?

 

Follow along in the discussion with the ["Digital Drives Success" infographic here](https://www.partner-path.com/2016/01/digital-marketing-drives-success/) and let us know what you think!

| <https://www.linkedin.com/in/charleneohanlon> | <https://www.partner-path.com/about/team/diane/> |
| --- | --- |
| **Charlene O'Hanlon, ***Editor & Writer* | **Amanda Hawkins, ***Marketing Director* at **PartnerPath** |

[View full post](https://www.partner-path.com/blog/2016/01/tech-channel-video-cast-digital-marketing-important-for-partners/)

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