What do I need in my MDF program? What is everyone else doing in MDF? In our engagements with vendor organizations, we've seen an increase in inquiries about MDF best practices. We took a look at over 20 leading vendor MDF guides and wrote the report: MDF InSight.
But it's not enough to just read the report. What do real vendors have to say about the state of MDF? Listen to two industry guests discuss the key points of MDF InSight with its writer and consultant, Sallie Martin.
|Host Sallie Martin, Consultant at PartnerPath|
|Guest Panelist Lisa Penn, Senior Director, Global Channel Marketing at SAP|
|Guest Panelist Rachel Sanclemente, MDF Program Manager, Global Partner Operations at VMware|
“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”Josh Jensen | Director, WW Channel Partner Marketing | HP