Why, What & When to Automate

Watch a webinar recording and download the slides.

Your executive team has proclaimed you will be a channel-centric company. Yay! That means your growth and profitability will be fueled by more channel and alliance partners. However, your bosses haven’t provided an army of channel operations, marketing and sales resources. But fear not, if you implement automation systems properly you can engage more partners to drive more revenues with the same resources.

In this webinar we share:

• What benefits you get from automation – and what results you should not promise your executives
• At what stage of your company growth (and partnering maturity) you should invest in automation (and how much)
• What processes and communications you should automate at each stage

	Host Diane Krakora, CEO at PartnerPath
	Guest Panelist David Hebert, Director of US Channels at Infinidat