The Trend Toward Individualized Enablement

Moving from Programs to Initiatives

Are you having a challenge getting your Partner Program to meet the needs of all your partners? Are you finding you are segmenting requirements and benefits not only across program levels – platinum, gold and silver – but also by partner type – MSP, SI, Reseller, Agent?

With new emerging partner types, more vertical market specialization and a continued shift in the end-buyer of technology solutions, vendors will continue to struggle engaging partners in one-size-fits-all Programs.

Listen to our webinar discussion covering:

• What is driving the trends in partner enablement
• The benefits and challenges of aligning enablement to the partners business needs
• How to move past training and into enablement for all your partners.

	Host Diane Krakora, CEO at PartnerPath
	Panelist Michelle Hodges, Vice President, Global Channel Strategy & Programs at Riverbed