--- title: 4 Partner Predictions for 2024 description: Watch our CEO Diane Krakora & guest Jay McBain from Canalys, in our favorite webinar of the year. It's an annual review and look forward in channel trends. image: https://www.partner-path.com/hubfs/2312-screenshot.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Explore. Learn. Discover. Use these insights and trends to plan your channel growth and prepare for success. All Resources Webinars Reports Tools [![Top 10 Partner Program Mistakes Join PartnerPath's Diane and Amy on November 16th as they discuss the top 10 mistakes we see technology companies make in designing their partner programs. Register for Nov. 16](https://no-cache.hubspot.com/cta/default/361854/fefbd7af-b097-49cc-9c79-8ef57e0238f5.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/fefbd7af-b097-49cc-9c79-8ef57e0238f5) Latest [Reports](https://www.partner-path.com/resource-center/topic/reports) ## [5 Steps to Engage Partners](https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners) by [PartnerPath Marketing](https://www.partner-path.com/resource-center/author/partnerpath-marketing) on April 16, 2026 [Read more](https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners) - CATEGORIES ** # 4 Partner Predictions for 2024 Posted by [PartnerPath Marketing](https://www.partner-path.com/resource-center/author/partnerpath-marketing) on Dec 12, 2023 4:06:04 PM null Topics: [Video](https://www.partner-path.com/resource-center/topic/video) Popular [Video](https://www.partner-path.com/resource-center/topic/video) [Popular](https://www.partner-path.com/resource-center/topic/popular) ## [Partnering is Personal](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal) [Download Now](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal) Popular [Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular) ## [Whitepaper: Partner Development Manager](https://www.partner-path.com/partner-development-manager-brief) [Download Now](https://www.partner-path.com/partner-development-manager-brief) ![](https://www.partner-path.com/hs-fs/hubfs/Primary_site_pages/white%20webinar.png?width=75&name=white%20webinar.png "webinar teaser") ## This month's webinar: ## How to Help Partners Generate Demand [Register for August 19](https://www.partner-path.com/register-august-2020-webinar) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)