--- title: "Partner Journey Stage 1: Awareness" description: In the first stage of the partner journey, solution providers are exploring new products, technologies or vendors. How do vendors wanting to recruit and engage new solution providers let them know their company, products and services exist and are relevant? image: https://www.partner-path.com/hubfs/blog-files/2018/Partner%20Journey%20BLOGS/Blog-Awareness.jpg --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Explore. Learn. Discover. Use these insights and trends to plan your channel growth and prepare for success. All Resources Webinars Reports Tools [![Driving Demand with Partners Watch our CEO Diane Krakora and special guest Linda Hartman, Director of Global Partner Marketing at Liferay, discuss how partners can drive demand and why vendors should help. See the Recording & Slides](https://no-cache.hubspot.com/cta/default/361854/478846d7-cb7d-4a68-bc2a-abda32738d32.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/478846d7-cb7d-4a68-bc2a-abda32738d32) Latest [Reports](https://www.partner-path.com/resource-center/topic/reports) ## [5 Steps to Engage Partners](https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners) by [PartnerPath Marketing](https://www.partner-path.com/resource-center/author/partnerpath-marketing) on April 16, 2026 [Read more](https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners) - CATEGORIES ** # Partner Journey Stage 1: Awareness Posted by [Diane Krakora](https://www.partner-path.com/resource-center/author/diane-krakora) on Apr 11, 2018 4:06:32 PM ![Diane Krakora](https://www.partner-path.com/hs-fs/file-1967661191-jpg/webinars/Headshots/Diane-Krakora.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/dianekrakora) [Twitter ](http://twitter.com/partnerpath) Topics: [Video](https://www.partner-path.com/resource-center/topic/video) Popular [Video](https://www.partner-path.com/resource-center/topic/video) [Popular](https://www.partner-path.com/resource-center/topic/popular) ## [Partnering is Personal](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal) [Download Now](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal) Popular [Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular) ## [Whitepaper: Partner Development Manager](https://www.partner-path.com/partner-development-manager-brief) [Download Now](https://www.partner-path.com/partner-development-manager-brief) ![](https://www.partner-path.com/hs-fs/hubfs/Primary_site_pages/white%20webinar.png?width=75&name=white%20webinar.png "webinar teaser") ## This month's webinar: ## How to Help Partners Generate Demand [Register for August 19](https://www.partner-path.com/register-august-2020-webinar) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)