How are you measuring partner profitability?

Watch the recording & download the slides


You know that maximizing your channel partner’s profitability is the key to your success, but do you know how your program affects your partners' profitability? Our 2014 study on the state of partnering presents the facts of the partners' perspectives and the vendor gaps in bolstering partner profits.

Download the slides or watch this first installment of a two-part discussion on the findings. Check out part two for the partner perspective!

Diane Krakora headshot Host Diane Krakora, CEO at PartnerPath
Tom-Flink.jpg Guest Panelist Tom Flink, VP WW Channels and Market Development Sales at Citrix
Michelle-Gunter.jpg Guest Panelist Michelle Gunter, VP of B2B Partner Channels at MarketStar

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Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP