An Introduction to two-tier distribution

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Have you ever wondered:

  • The benefits, limitations and challenges of selling through a distributor?
  • How to assess whether or not your company is “distribution ready”?
  • The process for ensuring the selection of a “best fit” distribution partner?
  • The best practices for developing the relationship, gaining and maintaining mindshare and delivering results?

This primer is a must-read for anyone considering engaging two-tier distribution.

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