This week, host Diane Krakora, CEO of PartnerPath is joined by Meaghan Sullivan, Vice President of Global SME & Partner Marketing at SAP to discuss the digital marketing initiatives SAP is undertaking to help channel partners be successful driving demand.
As the customer buying journey continues to trend towards online means of engagement, education and even purchasing, the partner marketing efforts need to keep pace with this digital world. Meaghan and Diane discuss a wide range of topics (in 10 minutes including a pause for a fire alarm!) including influencer marketing, MDF eligible activities, digital tactics and assets for partners, marketing concierge, virtual agency, partnering with Averetek to leverage artificial intelligence in supporting partners marketing success and account-based marketing!
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Meaghan Sullivan, VP, Global SME & Partner Marketing at SAP |
Diane Krakora, CEO at PartnerPath |
