In the first stage of the partner journey, solution providers are exploring new products, technologies and/or vendors. How do vendors wanting to recruit and engage new solution providers let them know their company, products and services exist and are relevant? The first step is to find a receptive audience. Don't waste efforts on people who aren't interested!
Listen to PartnerPath CEO Diane Krakora and special guest Karl Meulema, VP of Partner Strategy of global solution provider Tata Communications in a lively discussion on the Awareness stage of the partner journey.
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Host Diane Krakora, CEO at PartnerPath |
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Panelist Karl Meulema, VP Global Partner Strategy at Tata Communications |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff