PartnerPath Channel Blog

Tech Channel Video Cast: Partner Types

Written by Amanda Hawkins | February 10, 2017 at 7:45 PM

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss more data from our 2017 State of Partnering report: how do partners define themselves by partner type?

Partners are choosing new ways to define themselves and they're defining themselves in multiple ways. What do Charlene and Diane think of these continual changes? And how are vendors segmenting their partner ecosystems by partner type? Take a quick listen and see if you agree on where there may be a disconnect.

Charlene O'Hanlon, Editor & Writer Diane Krakora,
CEO at PartnerPath