--- title: PartnerPath Channel Blog | PartnerPath Marketing --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Blog ## PartnerPath Marketing ### Recent Posts [### Latest post: ## The Partner Tech Playbook: What to Fix First Read Post ](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) [### Featured post: ## What is Comp Neutrality and why does it matter? Read Post ](https://www.partner-path.com/blog/comp-neutrality-and-why-it-matters) [Channel Best Practices ](https://www.partner-path.com/blog/topic/channel-best-practices) [News & Programs ](https://www.partner-path.com/blog/topic/news-and-programs) [Videocasts ](https://www.partner-path.com/blog/topic/videocast) ## [The Partner Tech Playbook: What to Fix First](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) 05.27.26 ## If your partners aren’t engaging, don’t just buy another platform. [During a recent webinar,](https://www.partner-path.com/register-for-the-april-webinar-partner-tech-priorities) PartnerPath CEO **Diane Krakora** and Bridge Partners’ **Lindsay Jensen** got into what’s really holding partner programs back – and it’s not a lack of tools. Most companies already have plenty of tech. The problem is how it’s being prioritized, designed, and owned. If your systems aren’t making it easier for partners to work with you, they’re doing the opposite. Here’s where to focus if you want your tech stack to actually support growth instead of slowing it down. [Read More ](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Why Partner Tech Is Now a Strategic Priority](https://www.partner-path.com/blog/why-partner-tech-is-now-a-strategic-priority) 05.12.26 ## It’s Not Just an Operational Tool Anymore (If it Ever Was) For years, partner technology was treated as operational infrastructure. A portal to house content. A PRM to manage registrations. An LMS for training. These systems were often purchased tactically, managed reactively, and rarely discussed in the boardroom. [Read More ](https://www.partner-path.com/blog/why-partner-tech-is-now-a-strategic-priority) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/why-partner-tech-is-now-a-strategic-priority#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Using AI in Your Partner Ecosystem](https://www.partner-path.com/blog/using-ai-in-your-partner-ecosystem) 03.05.26 ## Practical Ways to Start (Without the Panic) Artificial intelligence has officially entered the partner ecosystem conversation – and for many partner leaders, it’s unsettling. [Read More ](https://www.partner-path.com/blog/using-ai-in-your-partner-ecosystem) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/using-ai-in-your-partner-ecosystem#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Rethinking the Role of GSIs](https://www.partner-path.com/blog/rethinking-the-role-of-gsis) 11.19.25 ## Uncover the Hidden Power of GSIs in Customer Retention and Growth For years, technology vendors have wrestled with how best to engage global system integrators (GSIs). Giants like Deloitte, Accenture, TCS, and Infosys hold enormous sway with enterprise customers, but many vendors still struggle to define their true value. [Read More ](https://www.partner-path.com/blog/rethinking-the-role-of-gsis) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/rethinking-the-role-of-gsis#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Build a PAC That Partners Actually Care About](https://www.partner-path.com/blog/build-a-pac-that-partners-actually-care-about) 05.14.25 ## 5 Questions to Plan a Successful Partner Advisory Council In today’s high-pressure sales environment – where revenue targets soar while budgets tighten – technology vendors need to stay closer than ever to market signals. But how do you stay truly in touch when your go-to-market model depends on partners? [Read More ](https://www.partner-path.com/blog/build-a-pac-that-partners-actually-care-about) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/build-a-pac-that-partners-actually-care-about#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Crack the MSP Code](https://www.partner-path.com/blog/crack-the-msp-code) 04.30.25 ## 5 Tips to Build an MSP Partner Program that Works In our latest webinar, we dove into one of the hottest topics in the partner ecosystem: how to design, support, and evolve Managed Service Provider (MSP) partner programs. Hosted by PartnerPath CEO [Diane Krakora](https://www.linkedin.com/in/dianekrakora/) and featuring special guest [Philippe Bedard](https://www.linkedin.com/in/philippebedard/), VP of Cloud at [Micrologic](https://micrologic.ca/), the conversation covered everything from measuring partner performance to managing complex channel relationships. The [webinar recording](https://www.partner-path.com/watch-april-2025-webinar) is worth a listen, but here are some key takeaways to get you started. [Read More ](https://www.partner-path.com/blog/crack-the-msp-code) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/crack-the-msp-code#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [The Partnering Paradox](https://www.partner-path.com/blog/partnering-paradox) 03.19.25 ## Executive Turnover and Proving the Value of Partnerships In today’s fast-paced business landscape, partnerships remain a critical component of go-to-market strategies. Yet, despite their potential for growth and competitive differentiation, many organizations are experiencing a disconnect between their stated commitment to partnerships and the actual investment in partner programs. The result? High turnover among partnering executives and an increasing demand to prove the tangible value of partnerships. [Read More ](https://www.partner-path.com/blog/partnering-paradox) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/partnering-paradox#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Shifting Tides in the Partner Ecosystem](https://www.partner-path.com/blog/shifting-tides-in-the-partner-ecosystem) 02.05.25 ## 5 Questions Explored in Our Latest Research The partner ecosystem is evolving rapidly, and our latest research highlights a critical shift: vendors are laser-focused on sales-driven partnerships. But is this approach sustainable? [Read More ](https://www.partner-path.com/blog/shifting-tides-in-the-partner-ecosystem) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/shifting-tides-in-the-partner-ecosystem#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [10 Insights for the Evolving Partner Ecosystem](https://www.partner-path.com/blog/10-insights-for-the-evolving-partner-ecosystem) 01.08.25 ## Get ready to adapt to the new rules of partner engagement and ecosystem success. The partner landscape is transforming at an unprecedented pace. In [our annual partnering webinar](https://www.partner-path.com/watch-december-2024-webinar) where we answered submitted questions, [Diane Krakora](https://www.linkedin.com/in/dianekrakora/) and [Jay McBain](https://www.linkedin.com/in/jaymcbain/) unpacked the trends redefining partnerships, from the rise of non-transactional incentives to the growing dominance of marketplaces. As partners take on multifaceted roles and buyers demand seamless, data-driven experiences, vendors must evolve to stay ahead. Here are the top 10 takeaways from their discussion that every partnering leader should know. [Read More ](https://www.partner-path.com/blog/10-insights-for-the-evolving-partner-ecosystem) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/10-insights-for-the-evolving-partner-ecosystem#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Engage Your Partners at Every Step](https://www.partner-path.com/blog/engage-your-partners-at-every-step) 09.18.24 ## 6 Action Items for Success Along the Partner Journey In the world of technology partnerships, vendors must constantly evolve to meet the needs of their go-to-market partners. As highlighted in our report, [“The Partner Journey Through Partner Eyes,”](https://www.partner-path.com/the-partner-journey-through-partner-eyes) vendors need to take specific, actionable steps to strengthen their relationships with solution providers at various stages of the partner journey. Below are six action items, one for each stage of the partner journey, to help vendors ensure they remain competitive and attractive to their partners. [Read More ](https://www.partner-path.com/blog/engage-your-partners-at-every-step) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/engage-your-partners-at-every-step#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)