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Amanda Hawkins

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Tech Channel Video Cast: Three Hot Topics from Channel Roundtable

05.11.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, quickly (!) review the three hot topics from the April 2017 PartnerPath Channel Chief roundtable event.

Topics: News and Programs, videocast

Tech Channel Video Cast: Channel Chief Roundtable

04.28.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about the April 2017 PartnerPath Channel Chief roundtable event.

Topics: News and Programs, videocast

Tips for your partner infrastructure.

04.26.17

Partners want systems and tools. Make infrastructure a priority.

In this year’s State of Partnering study, we asked partners all about the elements affecting their experience with vendors. These elements sorted into six pillars, with partner infrastructure coming in third place. Partners were also asked to rank the importance of elements comprising infrastructure. The result: a virtual tie between simply ‘having a partner automation system’ and ‘having all the systems tied together with single sign-on (SSO).’ These are together at the top of the list because not only do partners expect automation solutions, they want them. These systems provide access to the tools, materials and people they need to be successful with your products. 

Topics: Channel Best Practices

Tech Channel Video Cast: Channel Partners Conference 2017

04.21.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about Diane's recent trip to Las Vegas, NV for the 2017 Channel Partners Conference and Expo.

Topics: News and Programs, videocast

Tech Channel Video Cast: Channel Experience versus Channel Stagnation

04.07.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the pros and cons of having leaders with channel experience continue to manage the leading partner programs.

Topics: videocast

Tech Channel Video Cast: Springtime M&A in the Channel

03.31.17

Spring is here and so are mergers and acquisitions. This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some recent M&A and what usually happens to channel programs when companies merge.

HPE, Palo Alto Networks and Verizon have all made recent acquisitions. Will they also acquire the channel programs? What typically happens to channel partners when a larger company buys a smaller company? What should partners be on the lookout for when their vendor is bought? Diane gives four points to work through  if your company is being acquired. Let us know what you think. 

Topics: videocast, Channel Best Practices

Tech Channel Video Cast: 7 Minutes on Partner Enablement

03.24.17

Spring travels are over and hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, are back to talk about Partner Enablement this week. Their 7-minute conversation touches on the ways partner enablement affects partner experience and how the whole idea of enablement has shifted.

Listen to see if you agree that vendors need to be more mindful of how they define enablement and let us know how many partners you think a PAM should handle. Enablement covers a lot of ground and Charlene and Diane love to talk about this important element. Tell us what you think below.

Topics: videocast, Channel Best Practices

Partnering is All About the Data

03.15.17

Dive into the 2017 State of Partnering Report

By Amanda Hawkins, Marketing Director

If you've ever met our CEO Diane Krakora, attended our webinars or watched our video blog Tech Channel Video Cast, you've probably heard her self-description as a "data girl." I am not a data girl, I'm more a design gal. Every year Diane gets excited about all the data assembled in our State of Partnering study and I get excited about designing the resulting report. But of course, it's not as easy as gathering data and designing a report. Hours and hours (and more hours) go into the research, writing, editing, designing and publishing of our annual State of Partnering report and I'm glad to say, "It's finally done!"

Topics: Channel Best Practices

Tech Channel Video Cast: Partners Who Need People

03.03.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk more about the top pillar affecting partner experience, as surveyed in our 2017 State of Partnering study. People. How are the People elements ranked? What song comes to mind for Charlene? Hear how this information can educate vendors on what they need to work on and where they should invest with their channel partners. We'll be talking, blogging and writing all about partner experience and want to hear what you think. Leave a comment below. 

Topics: videocast, Channel Best Practices

Tech Channel Video Cast: Partners Scrutinize Their Vendors

02.24.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, have a brief chat about more data from our 2017 State of Partnering study. How do partners scrutinize their vendors? How many primary and secondary lines do they carry? And how do partners weight the six pillars that make up their experience with a vendor? Charlene and Diane review the high-level results.

Topics: videocast, Channel Best Practices