---
title: "Tech Channel Video Cast: Adding personalization to your partnering"
description: Diane Krakora and Carol Neslund recap the PartnerPath webinar on personalizing your channel partner relationships
---

[PartnerPath Channel Blog ](https://www.partner-path.com/blog)

# [Tech Channel Video Cast: Adding personalization to your partnering](https://www.partner-path.com/blog/adding-personalization-to-your-partnering)

 Written by [PartnerPath Marketing](https://www.partner-path.com/blog/author/partnerpath-marketing) | March 22, 2018 at 4:41 PM

This week PartnerPath Principals [Diane Krakora](https://www.partner-path.com/company/about) and [Carol Neslund](https://www.linkedin.com/in/carolgilesneslund/), discuss our latest webinar on [Partnering is Personal](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal).

In less than 10 minutes, get the key take-aways from the webinar on adding more personalization to your channel partnerships. As the industry moves towards a cloud consumption model, we believe the channel partner will have more power in the vendor-solution provider relationship. The partner builds the full solution the customer is looking for and can decide which vendors products to add to the mix. Providing more personalized interactions with your channel partners will increase their experience with you. A better experience leads to more engagement and sales.

How are you personalizing? Leave a comment! 

|  | <https://www.partner-path.com/about/team/diane/> |
| --- | --- |
| **[Carol Neslund](https://www.linkedin.com/in/carolgilesneslund/), ***Principal at ***PartnerPath** | **[Diane Krakora](https://www.linkedin.com/in/dianekrakora/), ***CEO* at **PartnerPath**  |

[View full post](https://www.partner-path.com/blog/adding-personalization-to-your-partnering)

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