--- title: "Tech Channel Video Cast: Vendor Priorities for Their Partner Ecosystem" description: Charlene O'Hanlon and Diane Krakora discuss the vendor priorities gathered in our 2016 State of Partnering study. Where are the gaps? image: https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: Vendor Priorities for Their Partner Ecosystem ### 04.08.16 ### Share: ![TechChannelVideoCast-5-1.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast-5-1.png?width=144&name=TechChannelVideoCast-5-1.png "TechChannelVideoCast-5-1.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, discuss one of the data points from our [2016 State of Partnering report](https://marketing.partner-path.com/10-trends-for-2020-vision-state-of-partnering): What are the top vendor priorities for growing and managing their partner ecosystem in 2016?   Charlene brings up the question of how vendors are focused (or not focused) on helping partners with business model transition. Diane points out that the top answers are focused on benefits to the vendor not focused on helping partners succeed. And what about about the importance of addressing channel conflict? Take a listen to the discussion on our vendor data and share your thoughts with us. | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath** | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2016-04-08T08:22:06.000Z", "headline" : "Tech Channel Video Cast: Vendor Priorities for Their Partner Ecosystem", "image" : [ "https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-vendor-priorities-for-their-partner-ecosystem/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```