The challenge in an automated PRM is to get the partners to use your systems – as they’re barraged with a dozen vendors’ different portals every day. Our goal in this brief is to offer best practices to drive the behavior you are looking for – partners leveraging the system. If you have a poorly planned, designed and implemented solution it will be hard to get partners to use it, and thus you might not meet your partnership goals.
“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”Josh Jensen | Director, WW Channel Partner Marketing | HP