--- title: "Tech Channel Video Cast: The Ongoing Customer Lifecycle" description: "Charlene O'Hanlon and Amanda Hawkins discuss the changing customer lifecycle and tips to help partners conduct marketing at each stage of the new \"funnel.\"" image: https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: The Ongoing Customer Lifecycle ### 03.25.16 ### Share: ![TechChannelVideoCast-5-1.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast-5-1.png?width=144&name=TechChannelVideoCast-5-1.png "TechChannelVideoCast-5-1.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Amanda Hawkins](https://www.linkedin.com/in/amandahawkinsdesignmarketing), Marketing Director at PartnerPath, talk about a new [infographic](https://www.partner-path.com/hubfs/Resource_Downloads/Customer-Lifecycle-Infographic.jpg) showcasing the changing funnel in the new customer lifecycle. Vendors and partners both can benefit from understanding the change from a traditional funnel to an new ongoing sales and marketing cycle. In the second half of the discussion Charlene and Amanda focus on what steps marketers can take at each stage of the customer lifecycle to keep customers engaged. What do you think of our five steps to get started?   Follow along in the discussion with the ["Customer for Life" infographic](https://www.partner-path.com/hubfs/Resource_Downloads/Customer-Lifecycle-Infographic.jpg) and let us know what you think! | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![AmandaNew.jpg](https://www.partner-path.com/hs-fs/file-1759020063-jpg/Emails/AmandaNew.jpg?width=120&name=AmandaNew.jpg "AmandaNew.jpg")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Amanda Hawkins, ***Marketing Director* at **PartnerPath** | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2016-03-25T08:56:12.000Z", "headline" : "Tech Channel Video Cast: The Ongoing Customer Lifecycle", "image" : [ "https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-the-ongoing-customer-lifecycle/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```