IBM Mid-Market Plans

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by Diane Krakora, CEO

IBM realizes that more than 70% of mid-sized business view their IT providers as trusted advisors. They’re investing $100m in marketing to support a partner-led route-to-market strategy in this segment. This investment will drive activities such as co-marketing for demand generation, engines of a Smarter Planet advertising, social media marketing, marketing agency support and virtual briefing centers. Watch Diane Krakora’s brief video BLOG on the key mid-market points from the IBM Partner Summit in Orlando, Florida.

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